Sheet1
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Newspaper
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Weekly Print
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Weekly Web
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New York Daily News
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4,569,692
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390,056
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Chicago Tribune
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3,279,351
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729,752
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Newday
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2,355,186
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427,887
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Houston Chronicle
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2,126,089
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402,963
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Atlanta Journal-Constitution
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2,097,500
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780,251
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Dallas Morning News
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1,955,915
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391,438
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Newark Star-Ledger
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1,939,017
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448,130
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Arizona Republic
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1,771,342
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615,833
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Star Tribune
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1,769,835
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399,602
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These are readership numbers for both print and online. From the ABC:
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Print “readership is a measurement of total audience—or the average number of people who ‘read’ or “looked into” a newspaper in a given time frame.”
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Online “readership number is provided by Scarborough and is the total number of readers the Web site has within the defined market.”
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The data is for “DMAs” — “designated market area” as determined by Nielsen and originally intended to indicate television markets.
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I think I should have used the “NDM” — “newspaper designated market,” which includes at least 75 percent of the paid circulation.
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ABC FAQs:
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Sheet2
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Newspaper
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Weekly Web / Print
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Atlanta Journal-Constitution
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0.37
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Arizona Republic
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0.35
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Newark Star-Ledger
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0.23
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Star Tribune
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0.23
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Chicago Tribune
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0.22
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Dallas Morning News
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0.2
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Houston Chronicle
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0.19
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Newday
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0.18
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New York Daily News
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0.09
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Please see notes on Sheet 1.
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Sheet3
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P Newspaper
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W/P Readers
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Providence Journal
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0.24
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Florida Times-Union
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0.24
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Kansas City
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0.22
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News & Observer
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0.22
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Orlando Sentinel
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0.2
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Baltimore Sun
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0.19
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Louisville Courier-Journal
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0.15
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Appeal
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0.15
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Arkansas Democrat-Gazette
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0.09
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P Newspaper
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P Readers
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W Readers
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Orlando Sentinel
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1,209,752
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239,351
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Baltimore Sun
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1,150,750
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213,363
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Kansas City
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1,054,357
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227,789
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Louisville Courier-Journal
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783,224
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119,486
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Providence Journal
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732,164
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176,711
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News & Observer
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729,025
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163,121
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Appeal
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726,155
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108,087
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Florida Times-Union
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707,046
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167,008
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Arkansas Democrat-Gazette
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654,148
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56,804
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Sheet 4
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Paper
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W/P
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Albany Times Union
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0.26
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Birmingham News
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0.22
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Wichita Eagle
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0.19
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Honolulu Advertiser
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0.18
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Democrat and Chronicle
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0.17
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Lexington Herald-Leader
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0.17
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Knoxville News Sentinel
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0.15
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Roanoke Times
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0.15
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Toledo Blade
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0.12
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Arkansas Democrat-Gazette
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0.09
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Paper
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P Readers
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W Readers
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Arkansas Democrat-Gazette
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654,148
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56,804
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Democrat and Chronicle
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630,873
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109,014
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Birmingham News
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623,447
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139,260
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Honolulu Advertiser
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607,517
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107,294
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Knoxville News Sentinel
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557,612
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85,409
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Lexington Herald-Leader
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516,081
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90,038
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Toledo Blade
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454,421
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53,852
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Wichita Eagle
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433,139
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80,860
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Albany Times Union
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426,252
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108,993
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Roanoke Times
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400,190
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61,727
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Sheet 5
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Newspaper
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W/P
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Atlanta Journal-Constitution
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0.37
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Arizona Republic
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0.35
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Albany Times Union
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0.26
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Newark Star-Ledger
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0.23
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Star Tribune
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0.23
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Birmingham News
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0.22
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Chicago Tribune
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0.22
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Dallas Morning News
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0.2
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Wichita Eagle
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0.19
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Houston Chronicle
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0.19
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Honolulu Advertiser
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0.18
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Newday
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0.18
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Democrat and Chronicle
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0.17
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Lexington Herald-Leader
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0.17
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Knoxville News Sentinel
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0.15
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Roanoke Times
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0.15
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Toledo Blade
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0.12
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Arkansas Democrat-Gazette
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0.09
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New York Daily News
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0.09
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Sheet 6 - Bivings
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